While our brand doesn't necessarily have a groundbreaking technological innovation, it does showcase a combination of existing innovations uniquely for our target market:
Sustainable Materials:
* Reduced Environmental Impact:
* Data-Driven Marketing :
Startup Description
About Us Asparsh is a sustainable women's workwear brand. we're empowering women to feel confident and responsible in their everyday lives. Join us in redefining workwear and rewriting the future of fashion.
Product Screenshots
Business Model
Primary Revenue Stream:
Direct-to-Consumer (D2C) E-commerce Sales: we sell our products directly to customers through our own online store. This allows us to control branding, pricing, and customer experience while capturing a higher profit margin.
Potential Additional Revenue Streams:
Online Marketplaces: we listing our products on established online marketplaces like Myntra, Amazon Fashion, or Flipkart. This can significantly increase brand visibility and reach a wider audience, potentially driving sales growth.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
* D2C
* B2B2C
*Offline Store
Competitors
Overall Market: The Indian fashion industry is massive, valued at ₹2.3 trillion (USD 33 billion) in FY2023 and expected to reach ₹3.2 trillion (USD 46 billion) by FY2026 (source: IBEF).
* The Indian textiles and garments industry contributes to 5% of the country's GDP but is known as one of the most polluting industries globally.
* However, consumer awareness of sustainable fashion is increasing, with 44% of Indian consumers seeking brands with eco-conscious practices (source: Times of India).
* The sustainable fashion market in India is still nascent but is projected to grow at a CAGR (Compound Annual Growth Rate) of 10.6% within 2021-2026(source: ResearchAndMarkets.com).
Competitive Landscape:
* Direct Competitors: Consider brands like B Label (uses organic hemp), Ikat by Weavers Studio (focuses on handloom textiles and ethical production), or Anavila (sustainable luxury wear with a focus on ethical production practices), Nicobar (Luxury Travel or holiday wear brand using Tencel fabric).
* Indirect Competitors: Analyse established brands offering regular/non-sustainable ethnic wear for working women. These brands might be potential competitors if they choose to introduce eco-conscious lines in the future. like FabIndia, Pinkfort, and Summer house.
Are all the founders full-time on this
project?
Yes
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