Zekardo is building India’s condition intelligence infrastructure for the automotive and financial ecosystem.
We provide standardized, scientific assessments of post-production vehicle condition and reliability—enabling data-backed decisions across resale, finance, insurance, and ownership.
Our platform is powered by Claruz, a patent-pending ML engine that detects 3,700+ anomalies across structural, mechanical, and electronic layers—with 97% accuracy and 1,700+ vehicle architecture coverage. Claruz drives three product lines:
Retail Services – Vehicle inspections for new and used car buyers, booked online and fulfilled at dealerships.
B2B Inspections – Quality checks for OEMs, dealerships, and trade-in programs. Covers stock intake, dispatch, and exchange vehicle evaluation.
Enterprise SaaS – APIs for banks, insurers, and OEMs to integrate condition data into underwriting, claims, recalls, and design.
We’re live in 14 cities, serve 15,000+ customers, operate with 72% GM, and are aligned with MoRTH, NABCB, and QCI for regulatory compliance.
Zekardo monetizes via inspections, SaaS licensing, and data intelligence—positioning us as the trust protocol for vehicle condition.
Startup Description
Zekardo is building India’s condition intelligence infrastructure for vehicles—solving a deep industry gap where inspection methods haven’t kept pace with modern automotive technology.
Today, post-production vehicle inspections are manual, checklist-based, and miss critical structural, electronic, and fraud-related defects—creating risk across auto transactions in vehicle sale/ resale, finance, insurance, and ownership.
Zekardo solves this by standardizing vehicle health assessments using its patent-pending ML platform, Claruz—which detects 3,700+ anomalies across 1,700+ car models with 97% accuracy. Our system is audit-grade, tamper-proof, and aligned with MoRTH, NABCB, and QCI guidelines.
We serve three core segments:
- Retail buyers – pre-purchase inspections
- OEMs/dealers/fleets – stock intake, QC, and trade-ins
- Banks/insurers – condition-linked APIs for underwriting and claims
Zekardo is live in 14 cities, with 15,000+ customers, ₹2.5 Cr ARR, 72% gross margins, and pipeline coverage of 70%+ of India’s inspection volumes (incl. Maruti, Tata, MG, VW, and major BFSI players). We monetize through inspections, SaaS, and data licensing.
Our goal is simple: become the CIBIL for vehicle condition—an infra-grade layer powering transparency, risk, and value across India’s auto ecosystem.
Business Model
Zekardo operates a multi-layered business model built around standardized vehicle inspections and intelligence.
We monetize through:
Retail Inspections (B2C): ₹2500/inspection for new and used car buyers—booked online, fulfilled at dealerships. High-margin, zero-inventory model with 72% GM.
Wholesale/B2B Inspections: OEM, dealer, and fleet vehicle checks (stock intake, trade-ins, QC). Volume-driven and embedded into OEM workflows.
Enterprise SaaS & Licensing: APIs and software tools licensed to banks, insurers, and OEMs for underwriting, claims, and recalls. Includes dashboards, inspection analytics, and predictive reliability scores.
Revenue is a mix of transactional (inspections pay per use/ recurring ), recurring (SaaS), and software licensing. GTM is CAC-light: B2B driven by OEM channel pull; B2C through web booking. Over time, SaaS and analytics drive margin expansion and lock-in.
Customers
based in
India
Business
Modal Type
SaaS
Type of
Sales
B2C, B2B, B2B2C
Competitors
Zekardo operates at the intersection of auto inspections, risk intelligence, and vehicle lifecycle infrastructure—making our competitive landscape multi-layered.
We differ from:
Visual AI startups (e.g., CamCom, Jidoka) who focus on surface-level image-based checks. These miss deep structural, powertrain, and fraud anomalies.
Legacy TIC players (e.g., DEKRA, TÜV, SGS) who operate manually, lack digital workflow, and are not integrated into India’s retail or finance ecosystems.
Used car platforms with in-house inspections, which are often biased and checklist-based—lacking scientific diagnostics or standardization.
Zekardo is the only player building a standardized, ML-powered condition intelligence layer with regulatory alignment (MoRTH, NABCB, QCI), enterprise SaaS tools, and API integrations. Our inspections are tamper-proof, predictive, and OEM-embedded—not just visual snapshots.
This positions Zekardo as a neutral, infra-grade platform—closer to a “CIBIL for vehicle condition” than a point-solution competitor.
Teams
Karunakar Dubey
Founder
Devam Malhotra
Co-Founder
Tell us a bit about how founding team knows
each other.
Both Karunakar & Devam are family friends and have been colleagues in PwC working in the Automotive & Tech practice. Our experience working in the Auto & tech space led us to the idea of starting Zekardo in 2018-19.
Why did you decide to start this
company?
Traditional inspections methods as a passé - rudimentary, biased and superficial - affecting auto incumbents and consumers. Process Automation doesn't de-risk consumers and auto incumbents!
Are all the founders full-time on this
project?
Yes
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