Velvet is a groundbreaking platform that transforms audio storytelling into a cinematic experience. Rooted in India's rich tradition of storytelling, Velvet crafts original, immersive audio series across genres like drama, horror, thriller, and romance, designed for a global audience. With state-of-the-art sound design, compelling narratives, and voice acting that rivals the best of cinema, Velvet offers a fresh way to experience stories—anytime, anywhere. Velvet isn’t just audio; it’s an adventure for the imagination.
Startup Description
Velvet: Redefining Storytelling Through Cinematic Audio
Velvet is a cutting-edge startup revolutionizing the way stories are experienced, blending India's rich storytelling heritage with the power of immersive audio. We create cinematic audio stories that transcend traditional formats, offering listeners a rich, multisensory experience. From suspenseful thrillers to heartwarming dramas, Velvet’s original content is crafted to captivate audiences globally.
With a mission to make audio a cinematic medium, Velvet leverages advanced sound design, top-tier voice acting, and gripping narratives to deliver unparalleled storytelling. Our vision is to build a global platform that champions timeless stories, elevating audio entertainment to a whole new level.
Product Screenshots
Business Model
Velvet operates on a freemium subscription-based model complemented by strategic brand partnerships and intellectual property monetization, with a flexible pricing structure that caters to a global audience.
Revenue Streams: Subscription & Per-Show Pricing:
Velvet offers both pay-per-show and subscription-based access, ensuring flexibility and affordability:
India Pricing:
₹9 per individual show (pay-per-show).
₹25 for a bundle of 5 shows.
₹49 for access to the entire library for one month (all-access subscription).
US Pricing:
$3 per individual show (pay-per-show).
$5 for a bundle of 5 shows.
$9 for access to the entire library for one month (all-access subscription).
This structure encourages casual listeners to explore the platform while providing cost-effective options for binge listeners, boosting retention and recurring revenue.
Brand Collaborations: Strategic partnerships for in-story product placements, branded audio content, and curated sponsorships tailored to audience demographics.
Intellectual Property (IP) Expansion: Licensing popular stories for adaptation into films, TV shows, or books. Merchandising and experiential events centered around Velvet’s beloved series to deepen fan engagement and unlock additional revenue streams.
Creator Economy: Revenue sharing with creators and voice artists to incentivize high-quality content and nurture a vibrant community of storytellers.
Customers
based in
North America, India
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
Pocket FM & Kuku FM
Teams
Varad Bhatnagar
Co-founder
Vikas Kumar
Co Founder
Akshat Saxena
Co Founder
Sharib Khan
Co Founder
Tell us a bit about how founding team knows
each other.
The Velvet founding team is deeply connected through years of trust and collaboration. Akshat and Varad have been close friends for over a decade, while Varad and Vikas have worked together seamlessly for five years. Vikas and Sharib share a lifelong bond, having been friends since Grade 3. These relationships bring a natural understanding and complementarity to the team, making Velvet not just a venture but a shared vision built on trust, camaraderie, and combined expertise.
Why did you decide to start this
company?
Akshat identified the gap in immersive audio storytelling while at Pocket FM and shared it with Varad. Varad then discussed it with Vikas, who had been exploring similar ideas with Sharib for years.
Are all the founders full-time on this
project?
Yes
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