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Product Description
we're rewriting the rulebook for fine jewellery, all with a playful twist offering the largest catalogue of digital designs and a convenient platform for any working women to browse and shop her everyday jewellery from her comfortable couch.
Startup Description
Vairam, your go-to destination for exquisite fine jewellery with a modern twist. Based in Singapore, we're a pioneering direct-to-consumer (D2C) start-up, bringing you the allure of on-demand production right at your fingertips. Our digital platform lets you effortlessly explore and acquire our everyday fine jewellery creations. Vairam was established in Dec 2021 and incorporated in Singapore. By June 2022, we introduced our soft MVP to the world, leveraging Meta Ads to connect with our audience. In just a year, we achieved an impressive revenue of 120,000 SGD, making a mark as the go-to fine jewellery brand for modern working women across Asia. Join us on this sparkling journey, where we rewrite the rules of fine jewellery. We want to be known as a brand that not only provides lightweight, minimal, and innovative diamond jewelry but also inspires and empowers women in our community to make the best decisions for themselves. In a world where profit maximization is the goal, we choose to focus on customer’s value and their fulfillment.
Product Screenshots
Business Model
At Vairam, We Embrace a zero inventory approach, our capital efficiency model combines expansive scale, substantial margins, and a lean capital expenditure strategy, driving efficient growth and resource utilisation.
Customers
based in
South Asia, Southeast Asia
Business
Modal Type
D2C Consumer platform
Type of
Sales
Other
Competitors
Blue Nile, SK jewelery, Brilliant Earth , KAY
Teams
Bhuvana
Founder at VAIRAM
Sakthi Vignesh
CO- Founder of Vairam
Tell us a bit about how founding team knows each other.
Bhavana Based in Singapore, while Sakthi resides in India. We Met during a business workshop while searching for a co-founder for Vairam. We came to know we Shared a common interest in jewellery, which led to the formation of a business partnership for vairam. We been Working together on Vairam for the past 2 years.
Why did you decide to start this company?
As founders with a jewelry industry background, we've identified certain problems in our jewellery sector. And we solving it by having tech as a backbone.
Are all the founders full-time on this project?
Yes
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