Toy Library on-the-go: Discover, Play and Return with our flexible plans that suit your child's needs. Experience the joy of play and learning with a simple tap.
Startup Description
The EleFant is a rapidly growing subscription-based platform redefining how children play and learn. It replaces the traditional BUY > PLAY > CLUTTER model with DISCOVER > PLAY > RETURN, offering a toy and book library optimized for changing preferences of kids aged 0-12 years. Members can browse a collection of 600+ toys, have them delivered within 24 hours, and exchange them effortlessly. Operating in 18+ cities with 3000+ paid subscribers, the company effectively manages toy clutter while keeping playtime engaging.
Supported by 80+ librarians, The EleFant’s innovative supply chain reduces costs and delivers exceptional value. Generating an impressive MRR of ₹80+ lakh, the platform is led by Sourabh Jain (CA, CS, with 15+ years in consulting) and a core team of six. Backed by investors like Malpani Ventures, Venture Catalyst, and the Manipal Group, The EleFant continues to revolutionize children’s playtime while alleviating parental concerns about toy clutter.
Product Screenshots
Business Model
At EleFant, the Company has designed a diversified revenue model that incorporates both subscription and librarian earnings, enabling them to establish sustainable income streams while providing value to their customers.
The primary revenue source for EleFant is subscription fees from parents enrolling their children in the toy library service. In addition to subscription earnings, the Company generates revenue through its innovative librarian model. Within this framework, it collaborates with independent business owners, known as "librarians," who establish mini toy libraries in their communities. Librarians make an initial investment to set up their libraries and pay franchise fee to EleFant for access to the brand, technology platform, and curated toy selection.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
Local Players: Toyflix, Toy Junction, Hoola, and Roots
Global Players: Whirli
Teams
Sourabh Jain
Founder & CEO
Are all the founders full-time on this
project?
Yes
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