A wide assortment of innovative snacking options which are rooted in healthier ingredients such as ragi, whole wheat, oats, chia, foxnuts etc. and processed using healthier alternatives. We have a tailored product portfolio of over 60+ healthy products which cater to multiple dietary as well as taste preferences. Among the first few established guilt-free snacking brand that is known for bringing first-to-market snack formulations and unique flavours such as cheese Dosa Khakra, Ragi Chips and Dipsters. Our top 4 categories contribute over 65% of our sales.
We have reimagined snacking by blending the best of the west with Indian concepts using healthy local ingredients catering to the Indian palate, with the snacks retaining an equitable balance between taste and health.
Startup Description
Snackible is a pioneering online-first snacks brand, transforming the Indian snacking landscape with its innovative, healthier, and delicious offerings. By blending Western concepts with Indian flavors and local ingredients, Snackible has created a unique portfolio of 60+ snacking options that perfectly balance taste and health.
Product Screenshots
Business Model
As an online-first brand, our revenue stream is predominantly digital, with over 80% of our sales originating from online channels. Notably, our own direct-to-consumer (D2C) website, www.snackible.com, contributes to 25% of our sales, complemented by our presence on leading online marketplaces and quick-commerce platforms. Q-commerce is our fastest growing channel with contribution of over 60% to overall brand revenue, 50% QOQ growth in GMV.
Looking ahead, our strategy involves a deeper foray into offline channels, expanding our footprint across Business-to-Business (B2B), General Trade (GT), and Modern Trade (MT) channels in the coming quarters. We see robust opportunities in the GT segment, especially with the support of our strategic investor (Bikaji FO) in key markets. We have recently launched a INR 10 healthy snacks range in key cities in Rajasthan with the help of Bikaji.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C, B2B2C
Competitors
Evolve Snacks, BRB, Open Secret, Taali.
Teams
Aditya Sanghavi
Founder & CEO
Jakir Pahad
Head of Operations
Siddharth Baikar
Financial Controller
Why did you decide to start this
company?
While working at a consulting firm, I noticed we would always be munching on unhealthy snacks. The lack of healthy snacks options which excelled in taste led me to start Snackible.
Are all the founders full-time on this
project?
Yes
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