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There has been a rise of Content-creators in India. Content creators like Youtubers, Instagrammers and other social media. There are 80M professional Creators, but most of Mid-Level creators are not earning much from the platform they use. So they always search for some external income sources. For a D2C to be successful Influencer (Creator) Marketing is a necessity. Brands like mamaearth, sugar become successful just because of Youtubers and Instagrammers. But Influencer Marketing is not an easy task also it's very difficult to calculate ROI especially for small brands with low budget. SmartPAPA aims to help 100M+ content-creators to monetise their Influence, by providing them with a personalised Smart-STORE wherein they can showcase and promote various Brands and Products. Parallelly helping D2C Brands to get access to Influencer Marketing via these Smart-STOREs with right insights and better ROI than present mode.
SmartPAPA aims to help 100M+ content-creators to monetise their Influence, by providing them with a personalised Smart-STORE wherein they can showcase and promote various Brands and Products. Parallelly helping D2C Brands to get access to Influencer Marketing via these Smart-STOREs with right insights and better ROI than present mode.
PRESENT: 1. AFFILIATE MODEL:- Brands list their products on Creators STORE/Landing Page. On very successful transaction we get a comission cut. 2. PROMOTIONAL DEALS:- Brands ask for Promotion via creators on Instagram or YouTube. We charge ~10% every deal. FUTURE: 1. LISTING FEE:- A listing fee to Brands for listing their Products on Creator's Store.
India, Southeast Asia
Mobile App
B2B2C
1. Hypd.store , 2. Zaamo co & 3. Wishlink.com
Are all the founders full-time on this project?
Yes
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