SmartPAPA Corporate Funding Life Cycle SmartPAPA (Merchvilla Social ECommerce Pvt Ltd)

marketing

Incorporated at

- , 2023

Platform
WFC
Approved: 03 Mar' 2023
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Product Description

There has been a rise of Content-creators in India. Content creators like Youtubers, Instagrammers and other social media. There are 80M professional Creators, but most of Mid-Level creators are not earning much from the platform they use. So they always search for some external income sources. For a D2C to be successful Influencer (Creator) Marketing is a necessity. Brands like mamaearth, sugar become successful just because of Youtubers and Instagrammers. But Influencer Marketing is not an easy task also it's very difficult to calculate ROI especially for small brands with low budget. SmartPAPA aims to help 100M+ content-creators to monetise their Influence, by providing them with a personalised Smart-STORE wherein they can showcase and promote various Brands and Products. Parallelly helping D2C Brands to get access to Influencer Marketing via these Smart-STOREs with right insights and better ROI than present mode.


Startup Description

SmartPAPA aims to help 100M+ content-creators to monetise their Influence, by providing them with a personalised Smart-STORE wherein they can showcase and promote various Brands and Products. Parallelly helping D2C Brands to get access to Influencer Marketing via these Smart-STOREs with right insights and better ROI than present mode.


Business Model

PRESENT: 1. AFFILIATE MODEL:- Brands list their products on Creators STORE/Landing Page. On very successful transaction we get a comission cut. 2. PROMOTIONAL DEALS:- Brands ask for Promotion via creators on Instagram or YouTube. We charge ~10% every deal. FUTURE: 1. LISTING FEE:- A listing fee to Brands for listing their Products on Creator's Store.


Customers based in

India, Southeast Asia

Business Modal Type

Mobile App

Type of Sales

B2B2C

Competitors

1. Hypd.store , 2. Zaamo co & 3. Wishlink.com

Are all the founders full-time on this project?

Yes

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