Indian FMCG spends ₹76,000 crore a year on marketing. ₹40,000 crore of that goes to offline trade marketing, more than ₹100 crore every single day. And what do they get back? A black box. They know what they shipped to distributors. They learn, roughly, months later, what sold. They cannot tell you who bought their product yesterday, at which store, whether that buyer was new or loyal, or what she bought instead last month. Online commerce solved this a few years ago. But online is 10% of Indian retail. The other 90% have no measurement layer at all. Brands are so desperate they've each built their own consumer apps — Coca-Cola, HUL, PepsiCo, Pilgrim. All failed the same way, nobody downloads ten brand apps to buy groceries. We close that loop. Brands see who's buying, reach her with a targeted campaign, and pay only when her next receipt proves it worked. Shopkya is a consumer tech company for brands and consumers to connect on a unified platform.
Startup Description
Shopkya is building the measurement and performance-marketing layer for India's offline FMCG market. 90% of Indian FMCG sells in physical stores, where brands spend ₹40,000+ crore a year on trade marketing with no way to tell a new buyer from a loyal one.
Shopkya closes the loop. Brands see verified, SKU-level offtake in real time, reach those exact shoppers with targeted campaigns, plus dashboards. Pay-per-click economics, offline.
Traction - 2,400+ users, 5 Mumbai partner supermarkets, 9,000+ receipts, ₹1.8 Cr purchases captured, 40% repeat scanners. Senior FMCG leadership has validated demand — gated only on scale. India's modern trade prints 200+ crore receipts a year; nobody else collects them.
Founders: Bhavya Jain (bootstrapped his first venture from zero to ₹90L/month revenue) and Krinal Jain (FMCG distribution and marketing). Advisor: 30-year HUL/Dabur distributor.
Raising ₹1.5 Cr for 15,000 families and one brand revenue sign-up.
Product Screenshots
Business Model
Brands pay us a selective fees when a customer redeems their offer at the supermarket.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2B2C
Competitors
We can expect a company like cashkaro (works online only) and magicpin (works with different model)
Teams
Bhavya Jain
Founder
Tell us a bit about how founding team knows
each other.
We are husband and wife.
Why did you decide to start this
company?
Brands have tapped me numerous time to collect my data, but then I decided to use this data in a way were it benefits both brands and consumer.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like Shopkya?
