Secret AlchemistEarly Stage24 Carat Remedies Pvt LtdWe are Secret Alchemist, and we champion holistic wellness and self-care through metamorphic Aromatherapy.
Secret Alchemist is an aromatherapy-based wellness-driven Personal Care brand. We use 99% pure essential oil formulations in our personal care products, targeting various lifestyle ailments impacting Skin and hair.
Products include body creams, roll-ons, gels, candles, and diffuser oil formats.
Startup Description
We are Secret Alchemist, formerly named 24 Carat Remedies, and we champion holistic wellness and self-care through metamorphic Aromatherapy. Our journey began 20 years ago and since then we’ve touched 30,000 lives, bringing health and happiness to those homes.
Synergy is embraced as our core, helping us design each product to evoke an oasis of serenity and harmony within; awakening your senses, healing your body, and bringing balance to your state of mind.
Our formulations of therapeutic ingredients boost everyday well-being and cater to daily stressors. From hair products to skin, everything inspires rejuvenation and relaxation for today’s fast paced world. Our products are handcrafted with precision, are fresh to order, and are holistically tailored to your needs.
Product Screenshots
Business Model
Secret Alchemist, started by Ankita Thadani in 2022, unlocks the wisdom of ancient aromatherapy through 30-year-old formulations, meticulously curated by our certified aromatherapist, Sumi Thadani. Rooted in the principles of Ayurveda, our brand goes beyond surface solutions. We believe in the holistic philosophy of "beautiful mind, beautiful body." True radiance comes from addressing the root causes of skin and hair concerns, often linked to stress and other psychological factors. This is where aromatherapy shines.
Secret Alchemist's gentle, non-invasive approach harnesses the power of essential oils to address these root causes. We are now transitioning from a successful cottage industry to a high-growth startup. This exciting journey is fuelled by the co-founding partnership of renowned actress Samantha Prabhu and Akash Valia, ex-VP of growth at Pharmeasy.
Together, we are transforming our time-tested formulations into modern, mass-appealing cream formats, ready to empower a wider audience on their path to holistic wellness.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
* Forest Essential
* Kama Ayurveda
Teams
Akash Valia
Co-founder and The Business Head
Ankita Thadani
Co-Founder and The Marketeer
Samantha Prabhu
Co-founder and The Educator
Are all the founders full-time on this
project?
Yes
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