Walk in eye surgery centre providing cataract surgery, spectacles and treatment for common eye diseases
Startup Description
Riti eye care hospital is a social enterprise that has adopted Affordable Eye Care Model (AECM) from Aravind and customized it as Walk in Eye Surgery Centre to scale and replicate swiftly. Riti’s walk-in eye surgery centre (RWESC) provides much needed solution to solve eye health problem in an inclusive, sustainable and scalable manner.
Product Screenshots
Business Model
Riti caters to middle and lower income group in in Tier 2 and Tier 3 towns where healthcare is highly unorganized. By serving people at the bottom of the pyramid, Riti is able to cater to high volume of patients. It allows Riti hospitals to operate high volume of surgeries and thus allows for high utilization of resources and low per unit cost. 50% of patients opt for high value price packages through out of pocket, Govt scheme like CGHS/ECHS and private insurance. Remaining 50% are supported through govt insurance scheme. With the surge of govt insurance scheme like Ayushman bharat health insurance, serving to low income group has also become a lucrative business.
Customers
based in
India, Southeast Asia
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
Most the competitors (SharpSight, ASG eye care, Centre for Sight) focus only on upper income group and more over eye care is highly underserved in the markets like Uttar Pradesh where Riti is interested to scale. Model that caters to Middle and low income group is not very much present now. To handle the magnitude of blindness, models that can provide high volume are very much needed.
With rampant health insurance penetration in India, keeping per unit cost under limit is mandatory for hospitals to make profit. Riti has developed cost effective approach as part of its DNA.
Teams
Vasantha Kumar
Founder, CEO
Rohini Kalvakuntla
Co-Founder
Prabal Vikram Singh
Co-Founder
Tell us a bit about how founding team knows
each other.
We all worked together in a healthcare think tank from 2010-2014. Riti was born in 2014
Why did you decide to start this
company?
Huge market potential and convinced that high volume healthcare models are the right way to solved underserved healthcare needs in Tier 2 and Tier 3 towns.
Are all the founders full-time on this
project?
No
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