Purpose is an innovative fintech platform designed to transform how Indians approach finance by gamifying education with bite-sized lessons, bridging the financial knowledge gap. The platform breaks down complex financial concepts into easy-to-understand modules, empowering users with essential knowledge to navigate their financial journeys confidently. While the basic learning about financial concepts is free, the app includes premium features. Initially, Purpose focuses solely on education, without including podcasts, games, or rewards.
Startup Description
With a focus on engaging and interactive learning, Purpose offers a blend of free basic financial education and premium features for advanced insights. Our mission is to demystify finance and provide users with the tools they need to make informed financial decisions. Launched with an initial emphasis on education, Purpose is committed to evolving and expanding its offerings to include a broader range of financial learning experiences in the future.
Product Screenshots
Business Model
Purpose operates on a freemium business model, offering a core set of gamified financial education lessons for free to attract a broad user base, while generating revenue through premium subscriptions, in-app purchases, and targeted advertising. Premium subscribers gain access to advanced courses, personalized financial insights, and exclusive resources. The platform also collaborates with financial startups and brands for sponsorships and partnerships, further enhancing its revenue streams.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2C, B2B
Competitors
Ffreedom
Teams
Divyesh Patel
Founder and CEO
Why did you decide to start this
company?
We're committed to making financial education accessible, engaging, and rewarding, believing it's time to empower every Indian with the tools they need for a brighter, more secure financial future.
Are all the founders full-time on this
project?
Yes
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