Introducing Peeyo, India's first premium ready-to-drink mocktails and mixers. Our delightful flavours include Jaljeera, Blueberry, Mixed Berry, Green Apple, Citrus Tonic Water, and Spiced Ginger Ale. Crafted with natural flavours and no added sugar, our vegan and gluten-free drinks promise a guilt-free indulgence in every sip.
Startup Description
Peeyo is India's first premium ready-to-drink mocktails and mixers brand. We aim to be the top choice for refreshing beverages at any gathering. With flavours like Jaljeera, Blueberry, Mixed Berry, Green Apple, Citrus Tonic Water, and Spiced Ginger Ale, all made with natural flavours and no added sugar, we cater to diverse tastes. We aspire to be the beverage of choice for every occasion, from lively parties to intimate gatherings, providing an unforgettable experience with every sip. Currently, available in 5 states, 20+ cities, and 1000+ retail stores. With 150,000 cans sold and an average Monthly Growth Rate of 150%, Peeyo is poised for significant growth.
Product Screenshots
Business Model
Peeyo operates on a B2B model, distributing products through a superstockist-distributor-retailer channel. Superstockists oversee regional distribution, while distributors supply retailers. This ensures efficient distribution and widespread availability of our premium ready-to-drink mocktails and mixers.
Customers
based in
India
Business
Modal Type
Peeyo operates on a B2B model, distributing products through a superstockist-distributor-retailer channel. Superstockists oversee regional distribution, while distributors supply retailers. This ensures efficient distribution and widespread availability of our premium ready-to-drink mocktails and mixers.
Type of
Sales
B2B
Competitors
Peeyo's ready-to-drink mocktails currently stand as unique offerings in the market without direct competitors. However, in the mixers segment, indirect competition arises from brands like Sepoy & Co, Jimmys Cocktails, and Svami Mixers. While these brands offer mixers for cocktails, Peeyo distinguishes itself with its premium ready-to-drink mocktails, providing consumers with convenient and indulgent beverage options for every occasion.
Teams
Rajnandini Sagar
CMO
Tell us a bit about how founding team knows
each other.
Divyashakti and Rajnandini, the dynamic sibling duo behind Peeyo. United by their shared passion for beverages, they embarked on a journey to create something truly exceptional. Divyashakti's entrepreneurial drive and Rajnandini's creative flair converged to bring Peeyo to life. With their combined vision and dedication, they are transforming the beverage industry, one refreshing sip at a time.
Why did you decide to start this
company?
Divyashakti & Rajnandini started Peeyo out of their shared passion for beverages, aiming to innovate the market with premium ready-to-drink mocktails and Mixers.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like PEEYO?
