The Coupon Discount industry is $ 200B Market, where the product namely "Discounts" are already loved by every shopper as we keep reducing the friction. There are 3 main problems -
a) The CAC to distribute coupons is very High - WE REMOVE THIS
b) The marketing cost or cashback is not sustainable - WE SHIFT THIS COST TO CLIENTS
c) Intent for Offline shopping is never known - WE BRING IN LOCATION RELEVANCY
Startup Description
One of its kind “B2B2C Phygital Tech Platform” solving for hyper local discovery and rewards in Offline retail where ~90% of India Shops
Product Screenshots
Business Model
B2B2C / SAAS
BASE REVENUE - We sell brand vouchers & share profit with our Shoppers as Cashback.
USER BUYS VOUCHER - Rs 10,000 (SALES/ REVENUE) - Multiple denominations
BRAND GETS COST - Rs 8500 (PURCHASE COST) - Brand discounts vary
MOBY RETAINS PROFIT - Rs 500 (GROSS MARGIN) - Will increase over 1 Year
USER GETS CASHBACK - Rs 1,000 (MARKETING COST) - Given in our wallet
OTHER STREAMS
Mobyswop Exchange / Client Click Ads / Client Paid Vouchers / Client Paid Marketing Card Payments / Digital Gold Invest / Utility Bills Pay
Customers
based in
India
Business
Modal Type
SaaS
Type of
Sales
B2B2C, B2B
Competitors
We use our competition to advantage thrive on their inventory today to grow & will be able to replace them once we are directly integrated, improving margins etc.
MagicPin App is
➢ B2C with a huge Customer Acquisition Cost (CAC)
✓ We don’t have this CAC, allowing profits
➢ Asset & People heavy
✓ Leaner basis hyper local automation
➢ Is a known B2C shop discovery brand
✓ Difficult to drop B2C & move to B2B2C
➢ Made multiple pivots after learning
✓ We use that to better our location tech
➢ Scalability restricted basis daily installs
✓ We climb from 1 app to the next, quickly
Teams
Mohit Gill
Founder & CEO
Vikram Ritesh Singh
Co Founder & CRO
Tell us a bit about how founding team knows
each other.
We met in 2018 and had common interest in the adtech market & my own brand company of that time was suffering due to huge marketing costs & razor thin margins, so decided to create a solution together.
Why did you decide to start this
company?
to bring touch & feel experience powered by online advertising into the Physical retail market.
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
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