Brand: Medzzi (under Arksa Pharma Pvt. Ltd.)
Offering: Science-backed eye health solutions for the digital age
Flagship Products:
Clear Vision Eye Drops – Instant relief for dry, strained eyes
Clear Vision Tablets – Daily supplement for long-term vision and macular health
Target Audience: Professionals, students, and digital natives facing screen-related eye strain
Product USP:
Clinically relevant, clean formulations
Disruptive, modern packaging
Trusted alternative to outdated OTC eye care
Traction:
#1 Best Seller on Amazon India (Eye Care category)
ROAS improved from 1.8x to 4x on D2C website
Available in 200+ retail stores across Mumbai, Bangalore & Hyderabad
Positioning: Fast-growing D2C-first eye wellness brand with expanding offline presence
Vision: To become India’s leading brand for digital eye wellness.
Startup Description
Startup Name: Medzzi (a brand under Arksa Pharma Pvt. Ltd.)
Category: Health & Wellness | Eye Care | D2C Consumer Brand
Problem:
Increased screen time has led to a surge in digital eye strain, dry eyes, and fatigue.
Existing OTC solutions are outdated, ineffective, and lack modern appeal.
Solution:
Science-backed, effective, and easy-to-use eye care products designed for the digital generation.
Focus on clean formulations and modern, disruptive packaging.
Product Offering:
Clear Vision Eye Drops – Instant hydration and relief for dry, tired eyes.
Clear Vision Tablets – Daily supplement that supports long-term eye and macular health.
Traction & Milestones:
#1 Best Seller in Eye Care on Amazon India.
ROAS increased from 1.8x to 4x on our own website.
Available in 200+ retail stores across Mumbai, Bangalore, and Hyderabad.
Revenue: ₹2 Crores | Profit: ₹5.7 Lakhs
Target Market:
Professionals, students, and digital natives exposed to high screen time.
Eye health-conscious urban consumers seeking modern wellness products.
Business Model:
D2C-first via own website and marketplaces (Amazon)
Expanding offline retail and pharmacy presence
Funding Ask:
₹1 Cr for 5% equity at a ₹20 Cr pre-money valuation
Funds to be used for inventory, performance marketing, and nationwide retail expansion
Vision:
To become India’s #1 brand for digital eye wellness and preventive eye care
Product Screenshots
Business Model
Omnichannel Revenue Model:
D2C (Direct-to-Consumer): Sales via Medzzi’s own website with high ROAS (4x)
E-commerce Marketplaces: Leading seller in eye care on Amazon India
Retail Distribution: 200+ offline stores and pharmacies across Mumbai, Bangalore & Hyderabad
Product-Led Growth:
High repeat purchase rate due to effective, essential eye care products
Flagship SKUs designed for everyday use and broad appeal
Margins & Profitability:
Strong unit economics with blended gross margins over 65%
Optimized CAC through digital performance marketing and influencer-led campaigns
Brand Building:
Focus on trust, efficacy, and modern packaging to disrupt the traditional OTC segment
Positioned as a premium yet accessible eye wellness brand
Scale Strategy:
Expand into Tier 1 & Tier 2 cities via retail partnerships
Launch new SKUs in eye nutrition, screen-protection wellness, and allied health categories
Build community-driven content & subscription model for D2C retention
Customers
based in
India
Business
Modal Type
D2C & Retail
Type of
Sales
B2B, B2B2C, B2C
Competitors
Refresh Tears (Abbott)
Systane (Alcon)
Tears Naturale (Alcon)
iTear (Ajanta Pharma)
Zaditen (Novartis)
Power Gummies – Eye Health Gummies
Setu – Eye Protect Gummies & Tablets
Plix Life – Eye Health & Antioxidant Supplements
Wellbeing Nutrition – Eye Care Melts & Tablets
Carbamide Forte – Multivitamins with Eye Support
HealthKart – Eye Care Capsules under HK Vitals
Teams
Ruark Noronha
Founder & CEO
Tell us a bit about how founding team knows
each other.
The founders are siblings who share a strong personal and professional bond, combining their complementary skills and vision. With over 13 years of experience in business development and finance, Ruark Noronha leads the team alongside his sibling co-founder, fostering deep trust and seamless collaboration. Their shared commitment drives Medzzi’s growth and innovation.
Why did you decide to start this
company?
We started Medzzi because we personally saw the growing impact of digital eye strain around us—friends, family, and ourselves struggling with dry, tired eyes from constant screen use. Existing solutio
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like medzzi?
