KiayaxAnime is your ultimate destination for authentic anime accessories, featuring iconic series like Jujutsu Kaisen, Naruto, Demon Slayer, Bleach, Berserk, Attack on Titan, and more. Explore our extensive collection of carefully curated cosplay items and collectibles, designed for true fans. We're also excited to announce our upcoming fast fashion line, blending anime-inspired designs with the latest trends in India. Dive into the world of anime with KiayaxAnime and express your fandom like never before!
Startup Description
Founded in 2021, KiayaxAnime has swiftly emerged as a leading brand in India's anime merchandise scene. Specializing in anime accessories from beloved series like Jujutsu Kaisen, Naruto, Demon Slayer, Bleach, Berserk, and Attack on Titan, the brand has cultivated a strong and loyal customer base.
Key Milestones:
2021: Launched with a focus on delivering authentic, high-quality anime accessories, setting a new standard in the market.
2022: Expanded into cosplay and exclusive collectibles, solidifying its position as a one-stop shop for anime enthusiasts.
2023: Introduced India’s first dedicated anime shopping app, revolutionizing the shopping experience for anime fans.
2024: Announced the launch of an anime-inspired fast fashion line, tapping into India's growing demand for anime-themed clothing.
As KiayaxAnime turns three, it continues to innovate and expand, staying true to its mission of bringing the best of anime culture to India.
Product Screenshots
Business Model
KiayaxAnime is a leading D2C brand in India specializing in anime-themed merchandise, including accessories, cosplay outfits, collectibles, and anime-inspired fast fashion. Our offerings are carefully curated to cater to the growing anime fanbase in India, targeting primarily teenagers and young adults.
We operate through a multi-channel sales approach:
Online Store: Our e-commerce platform allows customers to explore and purchase a wide range of products.
Mobile App: We pioneered India’s first dedicated anime shopping app, enhancing user experience and driving customer loyalty.
Social Media: Platforms like Instagram and Facebook are crucial for engagement, marketing, and direct sales.
Revenue streams include direct product sales, exclusive limited-edition collections, and strategic collaborations with influencers and anime brands. Our unique value proposition lies in holding official licenses for popular anime franchises, setting us apart from unlicensed competitors and ensuring the authenticity of our products. Through these efforts, KiayaxAnime continues to grow as a trusted brand in the Indian anime market.
Customers
based in
India
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
As of now, the anime market in India is rapidly growing, but it remains relatively unorganized. However, several players have emerged as significant competitors to KiayaxAnime. Here are some of the major competitors:
Redwolf:
Known for a wide range of pop culture merchandise, including anime-themed products.
They offer t-shirts, posters, and accessories, catering to a broad audience of pop culture enthusiasts, including anime fans.
The Souled Store:
A popular brand offering a variety of pop culture merchandise, including anime-themed clothing and accessories.
They are well-established with a strong online presence and collaborations with major franchises.
Crunchyroll Store:
While Crunchyroll is primarily a streaming service, they offer a range of anime merchandise through their online store.
Their merchandise often includes exclusive items related to the anime they stream.
Myntra:
A leading fashion e-commerce platform in India that occasionally features anime-themed clothing and accessories.
Although not exclusively focused on anime, their large customer base and wide product range make them a formidable competitor.
Amazon India:
Amazon has a vast selection of anime merchandise, including imported items from international sellers.
Their reach and convenience make them a significant competitor for any D2C brand.
KiayaxAnime's Edge:
Unlike these competitors, KiayaxAnime holds official licenses for popular anime franchises, ensuring that their products are authentic and unique. This exclusivity, coupled with a deep understanding of the Indian market and the anime community, provides a significant advantage.
Teams
Meghana Mehta
Founder
Tell us a bit about how founding team knows
each other.
N.A. - Single founder.
Why did you decide to start this
company?
Meghana Mehta started KiayaxAnime to bring high-quality, officially licensed anime merchandise to India. Inspired by her passion for anime, she aimed to cater to the growing community of anime lovers!
Are all the founders full-time on this
project?
Yes
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