Ivana JewelsConcept/Idea StageIvana Lifestyle Private LimitedIvana Jewels is a Proud Lab-Grown Diamond & Polki Jewellery Brand Born in the Heart of Suratđź’Ž
At Ivana, we craft ethically sourced diamonds in our in-house facility, ensuring quality, affordability, and sustainability. Our handcrafted pieces symbolize love, self-expression, and empowerment, making luxury accessible without ethical or environmental concerns.
Ivana Jewels, born from Jindal Group’s legacy, redefines luxury with ethical, lab-grown diamonds. Committed to sustainability, we eliminate mining’s impact, offering exquisite jewellery without harming ecosystems or depleting resources—blending innovation, elegance, and responsibility for a brighter, more conscious future in luxury.
Our product range includes rings, earrings, bracelets, pendants, and necklaces, catering to various occasions and everyday wear. We target the aspiring middle class, Millennials, GenZ, and international audiences. With a strong focus on ethical sourcing and customization, we provide unique and affordable jewelry options. Since inception we've reached 500 customers, 13,500 Instagram followers, and made over 750 deliveries worldwide. Ivana aims to expand its offline presence, enhance R&D capabilities, and execute influencer-led marketing campaigns to disrupt traditional market practices and offer unbeatable prices to consumers.
Startup Description
At Ivana, we believe diamonds are a symbol of love, self-expression, and empowerment. But the traditional diamond industry often comes with ethical and environmental concerns. We're not just a retailer, though. We own and operate our in-house manufacturing facility, allowing us to handcraft each piece with meticulous attention to detail and unwavering quality control. This also means we can offer competitive prices, making sustainable luxury more accessible than ever.
We lead in innovation, crafting lab-grown diamonds, fabrics, and advanced digital printing with a commitment to sustainability. Rooted in happiness, care, and gratitude, we value every stakeholder. Our diverse leadership, with strong female representation, drives innovation, shaping a better, more inclusive, and sustainable future together.
Product Screenshots
Business Model
Online Presence:
E-commerce Website: A user-friendly and visually appealing website showcasing our entire product range, facilitating easy browsing and purchasing.
Social Media Marketing: Active engagement on platforms like Instagram and Facebook to build brand awareness, showcase products, and interact with potential customers.
Influencer Collaborations: Partnering with influencers and celebrities to promote our jewelry, leveraging their reach and credibility.
Offline Expansion:
Pop-up Stores and Events: Setting up temporary stores and participating in jewelry exhibitions to provide a hands-on experience of our products.
Retail Partnerships: Collaborating with established jewelry stores to feature Ivana Jewels' collections, enhancing visibility and accessibility.
Targeted Advertising:
Digital Ads: Utilizing Google Ads, Facebook Ads, and Instagram Ads to target specific demographics and drive traffic to our website.
SEO and Content Marketing: Creating valuable content related to jewelry trends, sustainability, and lab-grown diamonds to improve search engine rankings and attract organic traffic.
Customer Experience:
Customization Services: Offering personalized design services to meet unique customer preferences and enhance satisfaction.
Post-Purchase Engagement: Implementing loyalty programs, referral incentives, and excellent customer support to foster repeat business and positive word-of-mouth.
Market Research and Adaptation:
- Continuous Analysis.
- Expansion Plans.
