Goodlii is India's first integrated software solution that brings the salons and the customers onto a single platform, using a browser based software and integrated booking application. We believe we are well placed to take advantage of a massive unorganized market in India.
We have gained good traction with the product - with data from 2200 salons and about 65000 end customers onboarded onto the platform. We have converted our software into a SaaS platform from April 2024 onwards for the salons and will aim to spread this pan-India over the next few months with high scale potential.
Startup Description
India's first integrated platform providing a comprehensive management tool for salon owners which is connected to a mobile app based discovery & booking platform for the customers. Making life easier for segments of the beauty & wellness industry.
Our Purpose:
Goodlii is India's first integrated software platform for salon owners. The SaaS platform helps salons manage A-Z of their operations and provides customers with a mobile app to help salons greatly simplify operations at their store. Goodlii aims to be a leading beauty tech platform in India and elevate the salon experience for millions of users and small/medium salon businesses by integrating advanced tech capabilities with a robust SaaS and e-commerce framework.
Our Vision:
Our aim is to foster a user-friendly and versatile cutting-edge marketplace solution across the beauty and lifestyle sectors. This will empower salons and service centers to deliver personalized services to the customers. We maintain the aspiration for our platform to touch a billion hearts successfully.
Product Screenshots
Business Model
Currently acquiring customers through the salon route. Charging an annual subscription fee from the salons and incentivising them to bring their customers on board. Focusing on conversion into the paid models in certain areas of the country, with a pan-India focus to be developed by building out the sales force.
Marketing:
* App Landing Page.
* Press Kits & Coverage.
* Video Promotions.
* Influencer Marketing.
App Optimisations:
* Launch AR Feature for Clients.
* Center Facebook/WhatsApp integrations for direct salon promotion.
Product Scale Up:
* Cover Tier 2 & smaller cities of Gujarat for customers.
* Cover the states of Maharashtra, MP and Goa.
Social Media:
* Increase Facebook & Instagram presence and increase follower bases.
* Google Adwords & SEO promotions for better visibility.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B
Competitors
* Glam+
* Zoylee
Teams
Kahaan Vasa
Co-founder & CEO
Abhinand Pandya
Director & Chief Executive Officer
Are all the founders full-time on this
project?
Yes
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