We make custom-designed Indian Wedding and Ethnic Wear for the Indian market and NRIs.
Startup Description
We are building GetEthnic.com, a tech-enabled platform that transforms the Indian ethnic and wedding wear shopping experience by combining traditional craftsmanship with advanced 3D visualization, CAD embroidery, and precision fitting technology.
Our platform offers custom-made, perfectly tailored outfits that reduce production costs, improve efficiency, and provide a personalized, seamless online shopping experience — especially catering to Indian Weddings, NRIs, and global customers seeking authentic, high-quality ethnic wear.
Product Screenshots
Business Model
Your business model is a direct-to-consumer custom ethnic wedding wear platform that generates revenue by selling personalized, high-quality bridal and festive outfits along with accessories. You cater primarily to Indian and NRI customers seeking perfectly fitted, made-to-measure garments using advanced 3D and CAD technology.
Your revenue streams include pre-embroidered fabric outfits, full custom wedding wear, and accessories for brides, grooms, families, and wedding parties. You maintain strong margins by optimizing production costs through in-house CAD embroidery and leveraging a lean, lead-based sales model with high customer lifetime value via upselling and cross-selling opportunities. Key metrics include customer acquisition cost, average order value, conversion rate, and return on ad spend (ROAS).
Customers
based in
Australia & New Zealand (Oceania), India, Europe, North America
Business
Modal Type
Mobile App
Type of
Sales
B2C
Competitors
Manyavar, Kalki Fashion, Pernia popup, Frontier Rass, Utsav Fashion, High End Stores, High End Designers
Teams
Nikhil Toky
Founder & CEO
Richa Agnihotri
Co-Founder
Tell us a bit about how founding team knows
each other.
We are husband-wife
Why did you decide to start this
company?
For eight years, my wife Richa and I lived in Chicago, away from the vibrant Indian culture we grew up with. Yet, every time we shopped for Indian ethnic wear, we faced a frustrating gap — the options
Are all the founders full-time on this
project?
Yes
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