We are a UK company that helps schools, tutoring companies and NGOs in Asia teach students to speak English at at a low cost.
We provide a teacher app that teachers use in school to teach 3 to 5 high-quality english speaking lessons per week. It gives them scientifically designed scripts to deliver verbatim in class.
We also provide a student app that lets students reinforce the same content at home.
We sell our solution to schools and tutoring companies in India and across South East Asia.
These are private organizations serving middle-class families. Typically, they charge $100 to $250 school fees or tuition fees per year. They have a chronic problem attracting good English teachers, even though great teaching and results in English are core to their brand.
We sell them our product on a per-student per-year basis - an average of 400 licenses at $5 per student, for a typical purchase of $2000 per customer.
Startup Description
We help India’s schools teach 500m Indians English:
The English Quest is a UK company that provides schools with the world’s leading spoken English curriculum and ongoing support and training from expert educators from the UK and India. We also have the world’s first practice app that gives live feedback on free speech in English.
We provide this service to some of India’s leading tutoring platforms, schools, government organizations and NGOs
We have been selected and supported as an outstanding education intervention by Peter Thiel and Tyler Cowan’s Emergent Ventures, GSV, the London Mayor’s business programme, the Asian Venture Philanthropy Network and the Indian National Skill Development Corporation.
Expert teachers & an international curriculum:
The English Quest is a UK company that provides schools with the world’s leading spoken English curriculum and ongoing support and training from expert educators from the UK and India. The English Quest also provides the first practice app to give live feedback on speaking using VTT (Voice to Text) software. The team is from the world's best universities & are global experts, serving schools, children, adults, and organizations worldwide.
Product Screenshots
Business Model
We've built 2 versions & gotto $500k ARR
* 2020-22: Live online (<$1/class). Scaled fast ($700k ARR) then fell post Covid
* 2023 H1: Prototype into 22 schools ($40k ARR)
* 2023: H2: Expand to 140 schools, $225k revenue in 2023
* 2024: H1: Raised $450k, design next gen of product; 2x 2023 revenue
* 2024 H2: Build new assessment tool; Aim to reach $500k revenue in 2024
We acquire customers via referral + viral campaigns:
* 70% of our schools refer other schools - >50% conversion & growing
* We run a pan India English speaking competition ("olympiad") with prizes -
* helps engage schools and parents, who go on to be full customers
* We went 7x 2023 to 2024; 3x from now takes us to $1.5M annual revenue, profitable by July 2025
Customers
based in
Europe, East Asia, India
Business
Modal Type
Mobile App
Type of
Sales
B2C
Teams
Charlotte McCormick
Chief Teaching & Learning Officer
Ravishankar Singaram
Chief of Technology
Sandeep Mallareddy
Chief Operating Officer
Are all the founders full-time on this
project?
Yes
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