We create sustainable bags that are high on design, utility and affordability out of organic cotton and recycled plastic bottles. Organic materials are kinder to the environment as they employ eco-friendly practices like no pesticides, natural fertilizers and low water consumption.
This ensures that the land health is maintained in the long run. Also, these practices lead to 91% less water consumption, 46% less carbon footprint, 62% less energy use and 70% lower acidification of land and water. Recycled Plastic : We're not saying that we love any one of our materials over the other. But if we did, this would be it.
Recycled plastic material is made from recycled PET bottles. You know the ones that store all our fizzy drinks and bottled water? Yep, those.
So instead of these going into our landfills or oceans and clogging things up, we recycled them to create this amazing fabric which is waterproof, highly durable and recyclable. It's just "win-win"
We merged these two fibres to create Juton which has the organic and tough juton and the soft and cozy cotton. And it leads to 45% lower water consumption and 38% lower emissions. You gotta admit, that's pretty cool.
Startup Description
We look at things around us and try to make their best versions for you and the planet. We make products that fit seamlessly into your lifestyle, with no compromise to your style statement and utility needs - while being eco-friendly! We believe sustainability should come naturally, and that can only happen if we make a great product for you! We want our eco-fam to shop guilt-free knowing that with each purchase the planet is taken care of.
Product Screenshots
Business Model
We are India's first B Corp certified consumer brand - joining the hallowed halls of brands like Patagonia, Allbirds and Cotopaxi.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B
Competitors
ROTHY'S
Patagonia
albirds
cotopaxi
pela
Ref
Alternative
Veja
Baggu
Teams
Nikita Barmecha
Co Founder at Ecoright
Tell us a bit about how founding team knows
each other.
Neha Barmecha - Gold Medalist, NIFT Kolkata 12 years exp. in women’s apparel and e-commerce
Sanjeev Sood MD, Norquest Brands Founder, Symphony IIT Bombay.
Advisors-
1. Badal Bagri - Business Head, JioMart Digital, Ex CFO, Bharti Airtel
2. Jayant Chauhan - CPTO, Mamaearth Ex-VP, Zomato IIT Delhi
Why did you decide to start this
company?
To build a leading global lifestyle brand that empowers consumers with stylish, eco-friendly accessories and inspires a generation to make a global shift to conscious consumption.
Are all the founders full-time on this
project?
Yes
Looking for an
opportunity to invest in companies
like EcoRight?
