*Turnkey MarTech Center of Excellence: We plan to establish a turnkey MarTech Center of Excellence that provides consulting and managed services. This will help businesses seamlessly integrate and optimize their MarTech tools, enhancing utilization and driving efficiency
*AI-Driven Customer Journey Analytics Platform: We aim to develop an AI-driven analytics platform that aggregates data from various sources, offering executives and marketing managers actionable insights into the customer journey across digital and offline touchpoints
*Strategic Growth and Optimization: By combining our MarTech Center of Excellence with AI-driven analytics, we enable organizations to optimize marketing investments, improve campaign performance, and achieve strategic growth with minimal technical dependencies
Startup Description
*We are a MarTech managed services startup founded by a team of five industry veterans with over 90 years of combined experience. Our leadership team has worked together for more than 18 years, bringing deep domain knowledge and a proven track record in managing global teams and delivering successful projects for large enterprises. Our startup aims to address the significant challenges businesses face with underutilized MarTech stacks, complex integrations, the need for continuous optimization, and seamlessly extending in-house operations. We focus on enhancing digital experiences, optimizing data management, and streamlining marketing operations to drive business growth and innovation
*Despite being in the early stages, we have a strong network of potential clients expressing interest in our services and exceptional talents eager to join our team, including core MarTech experts and finance leaders with CA and CPA qualifications. Businesses today struggle to keep up with the latest technology trends and the availability of subject matter experts in the ever-evolving field of MarTech, making our expertise even more critical
*Our primary challenge is securing capital funding to attract and train top talent, enabling us to take on large-scale projects and deliver exceptional value to our clients. Our exit strategy includes aiming for an IPO in the next five years, capitalizing on our growth and strong market position.
Product Screenshots
Business Model
*Subscription Fees: Monthly/Annual recurring fees for managed services
*Implementation Fees: One-time setup fees for new clients
*Consulting Services: Custom consulting and strategy development fees
*AI Solutions: Licensing fees for AI-driven automation and insights tools
Customers
based in
Australia & New Zealand (Oceania), Europe, Middle East & North Africa, North America, India
Business
Modal Type
Maturity
Type of
Sales
B2B
Competitors
Verticurl, Brillio MarTech Managed Services.
Teams
Venkatraman Kannan
CEO
Pavan Vaidya
President
Souharda Nagarajarao
CTO
Shobha BU
Executive Vice President
Asha Sathish
Executive Vice President
Tell us a bit about how founding team knows
each other.
The founding team members have collaborated for over 18 years at VMware and Oracle. At VMware, they led global digital Martech operations, building a team of 100+ from scratch and managing an annual budget of $4M. Their efforts contributed approximately $900M quarterly. The team has strong rapport and extensive experience in building from the ground up, proving their capabilities twice. They have also built a robust network with professional services organizations, and industry professionals
Why did you decide to start this
company?
We saw an opportunity in the $90B MarTech market (18.5% CAGR). Many underutilize MarTech and lack experts. Our team's enterprise experience can help optimize and integrate operations.
Are all the founders full-time on this
project?
Yes
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