CallPay aims to build an effective Digital Marketing Platform, which will help brands to market their product with AI enabled marketing campaigns. We aim to bring down branding expenses of companies by replacing expensive hoarding, newspaper ads and even newspaper inserts by bringing the communication, right on the screen of every individual’s smartphone.
Startup Description
CallPay is the flagship brand of Niyosha Technologies Private Limited. Launched in 2024 with an aim to disrupt the current mobile advertising ecosystem in India, CallPay has reached close to One Lakh users within a span of over six months only. CallPay caters to smartphone users who are comfortable with advertisements, landing on their phone screen during Phone calls. It is a “Target-to-User” , based mobile platform that can reduce digital marketing costs for marketers by up to 75%. In the process, it also rewards the users with real cash, right into their bank account for every Ad that they see, creating a direct connection between the brands and their target customer in the cheapest and the most rewarding manner.
To establish CallPay as the most preferred and the most value for money, the mobile advertising platform for marketers in the country.
To Transform mobile ads into a rewarding feature for all smartphone users from the disturbing element that they are considered now.
Product Screenshots
Business Model
Profit-Sharing Structure:
1. 50% of Basic Revenue is passed onto the end user (B2C)
2. 15% is Agency Commission
3. 35% is the Gross Profit Margin.
Fixed Daily Rates:
1. Brands pay a predetermined amount for ad visibility per user per day, ensuring predictable costs.
2. No additional charges for clicks, views, or impressions, simplifying budgeting.
Low Customer Acquisition Cost:
1. Targeted acquisition cost of under ₹4 per user, maximizing profitability.
2. Scalable revenue generation through a growing user base and expanding market reach.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C, B2B
Competitors
N/A
Teams
Shaji Thomas
Co-Founder
Amar Daxini
Director/CTO
Nishant Patil
Director/Chief Product Officer
Are all the founders full-time on this
project?
Yes
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opportunity to invest in companies
like CallPay?
