BusinessOnBot Expansion Stage BusinessOnBot Private Limited Shopify with marketing tools for D2C brands on WhatsApp ($1.5Mn ARR, Leader in domain, 60% organic rev. (PMF))

marketing
Branch/Offices Locations

Palo Alto, CA & Bengaluru, Karnataka

Incorporated at

India , 2020

Corporate Office

Bengaluru

Founder, Investor
Mohit Kumar
Platform
WFC
Updated: 18 Sep' 2025
Approved: 12 Jul' 2023
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Product Video

Product Description

BusinessOnBot (Y Combinator backed) helps D2C brands acquire new users and sell products on WhatsApp and Instagram.

Startup Description

We create a WhatsApp shop using Shopify/WooCommerce/API plugins and offering attribution based marketing tools to acquire new users on WhatsApp with vernacular support in languages like Hindi, Tamil etc. Clients (450+ Brands): W for women, Rage Coffee, Max Protein, Two Brothers Organic Farm, Medimex, Mokobara , Pee Safe, Leaf Studios, Country Bean, Villain, Priyaasi, Emami, Sanfe and more.

Product Screenshots

Business Model

SaaS subscription fee Monthly Subscription fee per brand : Rs.10,000/- Avg Usage cost per brand: Rs.5000/- Total Brands : 450 Annual Recurring Revenue : Rs. 8.2 cr.

Customers based in

Latin America, India, Europe

Business Modal Type

SaaS

Type of Sales

B2B

Competitors

Competitors : Wati, Gupshup, AIsensy, Yellow AI, LimeChat

Teams

Mohit Kumar

Founder & CEO

Tell us a bit about how founding team knows each other.

All IITM graduates at 2017 and worked together in Kotak on early access of WhatsApp APIs

Why did you decide to start this company?

Mohit worked as PM at Kotak Bank on WhatsApp channel (early access to WhatsApp APIs in Aug 2018) (Acquired ~1 Million users in 6 months on WhatsApp channel). This gave a conviction to utilise WhatsApp APIs for businesses

Are all the founders full-time on this project?

Yes

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