India's First Plastic-Free marketplace that offers 135,000+ SKUs, that are sustainable and plastic free alternatives. Brown Living is a growth platform for 550+ small, medium businesses & artisan groups from India with the mission of making sustainability easy, accessible and affordable.
Curated for a sustainable, vegan, eco-friendly, toxin-free and zero waste lifestyle, each product is handpicked after evaluating its environmental & social impact. All orders are created, packaged & shipped plastic-free and are carbon neutral.
Startup Description
At Brown Living, our goal is to 'make sustainability mainstream'. We aim to achieve this by establishing an ecosystem that integrates impactful solutions. Over the years, we have evolved through the mindful understanding of 'good for the Earth, good for us!', aligning with the United Nations’ Sustainable Development Goals (SDGs).
The business directly supports six SDGs, encompassing Responsible Production (SDG 12), Climate Action (SDG 13), Life Below Water (SDG 14), Life On Land (SDG 15), Partnerships for the Goals (SDG 17) and Decent Work & Economic Growth (SDG 8). In addition to this, the company actively contributes to initiatives within its community to support Life Below Water (SDG 14) and Life On Land (SDG 15).
Brown Living's approach is underpinned by the holistic philosophy of 'ESG', which addresses sustainability issues beyond solely environmental aspects. Our team carefully curates a variety of everyday-use products that are earth-friendly, for our eco-conscious consumers, with a single goal to leave this Earth better than we found it. We help you make informed choices and shop consciously, guilt-free, with the least damage to the environment, we have a handpicked list created just for you. Our online marketplace will enable you to buy these products all from one place.
Business Model
We run on a margin-based dropship model with a margin on sales of each product or service we sell. Our sellers have access to a central dashboard from where they manage products, process orders and evaluate performance through detailed analytical reports. We ensure a minimal carbon footprint by sending packages separately - directly from where it is created and shipping them 100% Plastic-Free.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2C
Competitors
SustainKart, Amala.Earth, Kindlife
Teams
Chaitsi Ahuja
Founder & CEO
Tell us a bit about how founding team knows
each other.
Our founding team boasts diverse expertise and a unified commitment to sustainability. The founder has experience in Digital Transformation, Building D2C & FMCG Brands, and Customer Experiences across Retail & Large-Scale Company Portfolios. She's a thought leader in Sustainability & conscious Consumption.
Why did you decide to start this
company?
My personal struggle to get access to plastic-free verified sustainable products, I realised there was a need & an equally big opportunity to create a platform that encourages conscious consumerism.
Are all the founders full-time on this
project?
Yes
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