Bricklet is an AI-powered PropTech company transforming how India's real estate industry discovers, manages, and analyzes property demand. Our platform enables developers to accelerate sales through verified lead generation, CRM solutions, intelligent customer engagement, and data-driven decision support. By combining technology with real estate expertise, Bricklet helps businesses improve operational efficiency, optimize marketing performance, and make more informed commercial decisions. The company has achieved early revenue traction and is building a scalable SaaS platform designed for developers, financial institutions, and other real estate stakeholders. As India's real estate sector continues its digital transformation, Bricklet is focused on developing next-generation technology solutions that bring greater transparency, efficiency, and intelligence to the market. Our vision is to become the leading technology and intelligence platform powering smarter real estate decisions across India while creating long-term value for customers, partners, and investors.
Startup Description
Bricklet is an AI-powered PropTech company building the digital infrastructure for India's real estate ecosystem. We empower developers with an integrated platform for customer acquisition, sales automation, CRM, and intelligent business insights, enabling them to manage the entire property sales journey more efficiently. Our technology helps reduce customer acquisition costs, improve lead conversion, and streamline sales operations while creating a seamless experience for buyers. Having achieved early commercial traction and recurring revenue, Bricklet is scaling a SaaS-first platform designed for developers and enterprise customers. As the real estate industry embraces digital transformation, Bricklet is positioned to become a category-defining technology company delivering scalable software, AI-driven automation, and enterprise solutions that modernize how real estate is marketed, sold, and managed across India.
Product Screenshots
Business Model
Bricklet follows a multi-revenue, SaaS-driven business model designed to create predictable recurring income while serving the end-to-end needs of the real estate industry. Our primary revenue is generated through subscription-based developer solutions, including verified lead generation, premium project marketing, and customer acquisition services. We further monetize through our Builder CRM platform, which enables developers to manage sales pipelines, automate customer engagement, and improve operational efficiency on an annual subscription basis. Additional revenue comes from premium property listing services and value-added digital solutions for property owners. As the platform scales, Bricklet is expanding into enterprise software, AI-powered analytics, and intelligence solutions for developers, financial institutions, and large real estate stakeholders, creating high-margin recurring SaaS revenue opportunities. Our asset-light, technology-first model enables rapid expansion across multiple cities without significant capital investment while benefiting from increasing customer retention, cross-selling opportunities, and operating leverage. By combining transaction-based revenue with subscription and enterprise software offerings, Bricklet is building a scalable business with diversified revenue streams, strong recurring income, and long-term value creation for customers and investors.
Customers
based in
India
Business
Modal Type
SaaS
Type of
Sales
B2B2C
Competitors
Major competitors include MagicBricks, Housing.com, 99acres, NoBroker, Sell.Do, PropEquity, and Liases Foras. These companies primarily focus on property listings, CRM, or research independently. Bricklet differentiates itself by providing an integrated AI-powered platform that combines customer acquisition, sales automation, CRM, and business intelligence, enabling developers to make faster and more informed business decisions from a single platform
Teams
Rubi Saikia
CEO
Shantanu Choudhury
CTO
Tell us a bit about how founding team knows
each other.
I met Shantanu while we were both working in Gurugram. I was with InterGlobe Aviation (IndiGo), and Shantanu was serving as the CTO of a technology startup. Through our discussions, we discovered a shared passion for solving real-world problems with technology. We identified major gaps in the real estate industry and decided to combine our expertise in business and technology to build Bricklet, an AI-powered PropTech platform.
Why did you decide to start this
company?
I founded Bricklet to bring the efficiency and discipline I learned in foreign trade and aviation to real estate, using AI to make property buying more transparent, efficient, and trustworthy.
Are all the founders full-time on this
project?
Yes
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