Assembly’s products are skillfully created by luggage experts, prioritizing lasting, classic style over transient, fashionable trends. They seamlessly blend aesthetics with functionality in every product.
Startup Description
We pursue limitless travel stories with purposeful luggage and travel products all crafted inhouse.
Product Screenshots
Business Model
Assembly specializes in a diverse array of luggage products, encompassing trolley bags, backpacks, duffel bags, and various travel accessories. At present, their income is divided among three primary channels:
*Webstore, which accounts for 40% of revenue
*Marketplaces, contributing to 50%
*B2B corporate sales, constituting 10%. Precisely 90%, of their total revenue originates from e-commerce channels
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B, B2C
Competitors
The luggage market in India is estimated to be around Rs. 20,000 crores, with an additional Rs. 20,000 crores attributed to the Non-luggage travel gear and Accessories Market. Within this market, the mass segment holds the lion's share, comprising approximately 70% of the industry's traction. Key players in this segment include VIP, Safari, American Tourister, among others. In contrast, the mass premium segment accounts for roughly 25% of the industry's market share. Lastly, the premium category represents about 5% of the industry's volume, featuring brands such as Samsonite.
Teams
Mohit Garg
Co-Founder
Aditya Khanna
Co-Founder
Are all the founders full-time on this
project?
Yes
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