Adya is a pioneer providing ONDC ATMA (Atmanirbhar Technology Marketplace by Adya) - an end to end solution built on the ONDC protocol across four domains (retail, logistics, financial services and mobility) with four apps (buyer app, seller app, grievance management app, finance management app) in the form of a self serve app studio that will enable enterprises to create their own Apps on ONDC, customise design and UX, manage cloud, security and access controls, integrate inside their existing apps and connect to their existing tech stack.
Adya has also created their own gen AI stack to help enterprises create unique search, cataloguing, operations, grievance management etc experiences in their apps or offer the same through conversational interfaces such as WhatsApp.
ONDC is the next master protocol or Digital Public Good which is likely to see explosive growth in the next few years. Adya is ideally positioned to benefit from this growth and has already onboarded a number of public and private sector banks, fintechs and large consumer goods companies as their clients.
Startup Description
At Adya, we are revolutionizing the digital commerce landscape as a trusted Technology Solution Provider (TSP) within the Open Network for Digital Commerce (ONDC) ecosystem.
Our mission is to enable businesses of all sizes to thrive in the digital era by offering a comprehensive suite of tools, applications, and intelligent solutions that seamlessly integrate with ONDC.
Product Screenshots
Business Model
At Adya, we’re building a revolutionary agentic ecosystem from first principles, grounded in deep science, mathematics, and engineering.
Science: We work on core biosciences, pharma, and energy solutions with design partners, powering proprietary agentic workflows across complex domains.
Mathematics: We’ve developed a proprietary event-sourced and streaming memory stack that reduces context requirements by over 98%, paired with a multi-generic network architecture that eliminates the need for a central orchestrator and delivers 20x performance gains over LangChain in empirical tests. Our Adaptive Governance Protocol ensures agents meet SLAs through canonical mathematical proofs. This foundation is supported by 10 patents, 12 published research papers, and a global #3 ranking on SWE Bench.
Engineering: We offer a conversational + developer platform to create apps, agents, multi-agent systems, models, along with AI ETL and communication layers.
Product: Our wedge product is the Enterprise Strategy Agent - combining enterprise search, deep research, data analysis, and strategy simulation. Today, over 5,000+ agents have already been created across the Adya and third-party developer ecosystem.
Customers
based in
India
Business
Modal Type
Marketplace
Type of
Sales
B2B
Competitors
Protean, Plotch
Teams
Archana Mazumder
CBO
Angad Ahluwalia
CBO
Tell us a bit about how founding team knows
each other.
Founding teams were introduced to one another through common MBA / Startup funding networks. Angad joined Shayak and Archana's startup Eunimart as GM India - leading sales, marketing, partnerships, operations, logistics, account management. With the advent of ONDC, the 3 decided to create Adya (SOPL) to build technology and GTM for the ONDC use case. Shayak and Archana had worked together for nearly a decade on their previous Startup.
Why did you decide to start this
company?
The decision to establish Adya (SOPL) was prompted by the untapped potential of ONDC (Open Network for Digital Commerce). Drawing on their extensive experience in e-commerce, cross-border operations.
Are all the founders full-time on this
project?
Yes
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